When I first began creating my magazine, the initial name idea for it was MINK. I went along creating some of the magazine, using this name. However, when doing some research for my magazine, I came across the company 'Peta' which is an animal rights campaign. Their campaign opposes the use of animals for producing clothing that utilizes fur, leather, wool, or silk.
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| PETA Asia-Pacific supports the PETA campaign "I'd Rather Go Naked Than Wear Fur", in which celebrities appear nude to express their opposition to wearing fur. |
Mink is a common name for a mammal of the Mustelidae family which also includes otters, weasels, badgers, wolverines, and polecats. When I came up with the name, it wasn't chosen because of the animal. Mink is also a colour which was the reason behind me using this for my magazine name.
However, after looking at the Peta campaign and researching into the background of using animal fur, I thought it would be more suitable to change my magazine name. Fur is massive thing in the fashion industry, coming from both sides of being against the use of it or being all for it.
The model on my magazine is also wearing a faux fur jacket on the front cover, if I had kept MINK as my magazine name, I realised that this would of caused a lot of controversy.
I have decided to re name my magazine 'CRAZE' as this is definitely more suitable for my genre and fits in with the idea of fashion being a 'craze.'
